Work with large and small businesses to fully align design and brand strategies with company or campaign mission.

Worked with the Maryland Department of Planning to increase Census 2020 participation which resulted in Maryland being among the Top Ten states for 2020 Census response rates.

Partnered with IMPACT Marketing & Public Relations and Maryland Department of Health on several Public Health initiatives during the COVID-19 Pandemic:

• covidLINK, a campaign to increase awareness about the importance of COVID-19 Contact Tracing and to mitigate the surrounding distrust and fear. Through traditional and digital channels, we encouraged Maryland residents to Respond, Connect, and Recover. The campaign value ($1.24 million) DOUBLED as a result of an industry-leading media buy achieving over 100% bonus weight and 161.6+ million paid impressions.

• Don’t Invite COVID, a campaign to increase awareness around safety protocols for all residents through impactful messaging and strategic media placement. Messaging and creative tactics focused on how to proceed with much-needed gatherings, particularly in communities of color, by practicing prevention measures against COVID-19. The campaign resulted in 224,300,353 traditional media iImpressions, 44,038,594 digital impressions (Facebook, Instagram, Google Display, YouTube, Snapchat, TikTok), and 457,925 Clicks.

• Operation Courage, a program to raise awareness and improve access to mental health care for frontline workers through traditional radio and digital ads. The campaign resulted in 27,910,400 radio impressions, 4,153 spots, 17,512,787 digital impressions (Snapchat, Facebook, Instagram, and Google), 241,313 clicks, and 2,656 health assessments started.

• 2021 Flu Vaccination, a public awareness immunization campaign to the entire state as well as priority audiences that are most affected by influenza, in conjunction with the COVID-19 pandemic. The campaign resulted in 4,963,461 television impressions, 10,308,341 digital impressions (Facebook, Instagram, YouTube, Snapchat), and 133,708 ad clicks.

• Diabetes Action Plan, a public awareness campaign targeting at-risk populations for Type 2 diabetes. The goal of the campaign was to have audiences complete an online risk assessment. The campaign resulted in 5,093,311 Impressions (Google, Programmatic Mechanics, Facebook), 48,102 Clicks.

Lead the creative team on UMBC’s back-to-campus campaign focusing on COVID-19 and flu mitigation, and campus-wide mental health initiatives. Creative assets included campus posters, flyers, giveaways, animations, and videos.

Increased revenue of B2B products and increased conference attendance using technology, target audience research, and internal client feedback.

Designed, developed, and optimized conference marketing websites, innovated email marketing campaigns, managed OPIS brand standards, mentoring junior design staff, and updating weekly publications.

Implemented the use of responsive design for all OPIS conferences and improved the user-experience for all prospective and registered conference attendees.

Increased company revenue through the redesign of marketing materials and conference prospectus’ which lead to increased client and sponsor participation.

Amplified company visibility through the redesign of tradeshow booth graphics for OPIS Retail Group and public presentations given by senior staff.

Produced OPIS’s oldest weekly publications, Oil Express and OPIS Newsletter.

Lead the branding and design team that created and implemented brand strategies for award winning mixed-use developments in District of Columbia, Maryland, and Virginia.

Created company-wide design collateral including exhibition displays, informational brochures, event flyers, and emails.

Crafted winning graphic proposals that have resulted in new client relationships and opportunities.

Fostered project brand identity through the execution of comprehensive project-wide sign design that boasts intuitive layouts and messaging for a one-of-a-kind user experience.

Communicated design ideas and proposed solutions clearly through Photoshop renderings and three-dimensional models for client presentations.

Nurtured relationships with third party vendors.

Negotiated bids for clients as they pertain to signage, graphic design, and environmental graphics.

Reviewed and approve design proofs and sign shop drawings for all project deliverables.

Managed every nuance of tasks related to design conceptualization, communication, and execution.

Emphasized project brand identity through the creation of exterior and interior sign packages for national and local development projects.

Tailored project-based user experiences through the development of comprehensive wayfinding plans, and corresponding sign message schedules.

Created Photoshop renderings and three-dimensional models of proposed sign sketches.

Reviewed all shop drawings and print proofs for all sign and graphic design projects.

Created project marketing materials, presentations, proposals, and brand strategies for national mixed-use developments, and regional retail projects.

Established brand identity for new and/or existing retail concepts.

Managed design projects with a turn key approach, from conceptualization to implementation.

Defined project timelines and drafted creative briefs.

Developed media plans for national and regional ad campaigns.

Worked directly with publications to ensure ad specifications are met.

Designed brochures, newsletters, advertisements, direct mail, and posters for national clients.

Performed pre-press production on all design files.

Multi-tasked various unrelated projects seamlessly.

Communicated creative ideas to clients.

Brainstormed campaign strategies with project team.

Nurtured client relationships that instilled client confidence in design and management team.

Completed all pre-press production work.

Communicated directly with clients regarding project timelines.

Performed tasks such as photo restoration, design, client consulting, and display assembly.

Designed company displays, signs, and posters.

Managed project database.